• Amazon

1. Amazon

Amazon

Born out of founder Jeff Bezos’ regret at having not initially capitalised on the dotcom boom, Amazon began life in 1995 as an online book store. The first book sold was Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. In 1998 Amazon spawned Amazon.co.uk, its presence on these shores, with the purchase of Bookpages.co.uk. In 2000, the emphasis on books was lessened; the logo introduced an arrow pointing from the A to the Z, representing Amazon’s intent to sell just about everything under the sun. Its fulfilment centres nestle in the US, South America, Asia and Europe – the Milton Keynes branch of which recently opened its doors to T3…

Video: Amazon: How the kit arrives at your front door

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The future of the traditional retail thoroughfare is looking bleak this Christmas. Stores are emptying as customers head to the world of online shopping websites, where nobody can push in front of you in a queue, the choice is almost infinite and the staff won’t openly sneer at your choice of trousers.

 

While many high-street giants have dotcom side doors, and online auction site giant eBay opens it first UK store, we’re celebrating the brands that have struck gold solely online. Where will Sir shop today?

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