Like a Big Mac-eating sprinter, or a billionaire Premier League chairman, we don't have much time for those things in life that don't arrive in a superfast fashion.
Yes, you can make things smaller, lighter , even sexier, but if it doesn't do its job quickly, we are simply not going to be that impressed.
With the ever demanding need for speed, we've rounded up a selection of the tech-related world records that firmly put the foot down to be ahead of the pack.
Fastest 100m run on iPad Guinness World Record game
8.14 seconds, achieved by 10-year-old boy from Australia.
Fastest flight across the Atlantic in a commercial aircraft
British Airways Concorde took 2 hrs 52 mins 59 secs to travel the 6,035 km (3,750 miles) between New York (JFK airport) and London (Heathrow) on 7 February 1996, breaking its own record set in April 1990 by one and a half minutes. The plane, piloted by Captain Leslie Scott (UK), averaged over 2,011 km/h (1,250 mph).
Fastest selling single platform videogame
With day-one sales in excess of $200 million (£126 million), the fastest-selling game to be released for one console is Halo: Reach(Bungie, 2010).
Fastest solar powered vehicle
The record for the fastest solar-powered car was 88.738 km/hr and was achieved by Sunswift IV, built by the University of New South Wales Solar Racing Team and driven by Barton Mawer (Australia) at the naval base HMAS Albatross near Nowra, in NSW, Australia, on 7 January 2011.
Fastest spreading of a social networking message
#beatcancer, created by Everywhere and posted 209,771 times on Twitter by different individuals within 24 hours of its first appearance on 17 October 2009.
Fastest text 103 character text typed with the nose
1 minute 33 seconds, achieved by Neeta (India) at the Guinness World Records Pavilion in Global Village, Dubai.
Fastest text message blindfolded
45.09 seconds by Elliot Nicholls in Dunedin, New Zealand. The message: "The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human.
Fastest text message on touchscreen phone
25.94 seconds, achieved by Melissa Thompson (UK) in London, using Samsung Galaxy S, with SWYPE technology.
Fastest time to reach 1 million followers on Twitter
The fastest time to reach 1 million followers on Twitter is 25 hours 17 minutes, achieved by Charlie Sheen (USA) between 1-2 March 2011.
Fastest time to type 1 to 50 on iPad
16.30 seconds, achieved by Hind Al Mulla (UAE) at the Guinness World Records Pavilion in Global Village, Dubai.
Fastest time typing the alphabet backward on an iPad
Z to A alphabet backwards: 2.42 seconds, achieved by 21-year-old man from Canada.
Fastest-selling consumer electronics device
Kinect for Xbox 360, which sold through an average of 133,333 units per day in its first 60 days on sale from 4 November 2010 to 3 January 2011.