Amongst the millions logging into websites and apps to get their tweeting fix or upload their holiday pics, there are those setting the benchmark in the social media world for both good and bad reasons.
After recently checking out the fastest tech records, and amazing record-breaking gadgets, courtesy of the guys at Guinness World Records, we've served up the social media world records that should suitably amaze, astound and leave you shaking your head in sheer tech disbelief.
1. Fastest Time to reach 1 million followers
This amazing feat belongs to actor and tigerblood-drinking Charlie Sheen who racked up 1 million followers on Twitter 25 hours 17 minutes. This was soon followed by such memorable hastags as #winning and of course #tigerblood.
2. Most "disliked" video on YouTube
This highly undesirable record belongs to young Justin Bieber and his music video for song "Baby" which has notched up 1,498,190 "dislikes" as of 1st July 2011. Interestingly, Bieber retained the dislike title after Rebecca Black's music video "Friday" was removed from YouTube following a dispute with record label Ark Music Factory.
3. Most "liked" video on YouTube
Judson Laipply's "Evolution of Dance", has racked up as of 1st July 2011. The video featuring various styles of dance set to 32 different music tracks, is unsurprisingly also among the most viewed videos on YouTube, with 175,664,814 views to date.
4. Most "likes" on a Facebook page in 24 hours
Our friends stateside clearly have a thing for crisps (potato chips) with the Frito-Lay Facebook page receiving 1,571,161 "likes" on 11-12 April 2011.
5. Most content ingested by an online video service
Outside the Facebook, YouTube and Twitter realms, the most content ingested by an online video service is an average of 70.49 hours per minute, achieved by Ustream, as verified on 29th June 2011. This average figure is based on a total of 37.05 million hours of content ingested by Ustream in the 12 month period of June 2010 to May 2011. Peak content ingestion was in May 2011, with 3.721 million hours ingested, or 83.36 hours per minute. To put that into perspective, that is almost double that of YouTube, which announced at its sixth birthday in May 2011 that the site's users upload 48 hours of content per minute.
6. Most followers on Twitter
Lady Gaga has amassed the most Twitter followers with her @ladygaga feed currently boasting a 11,319,800-strong following as of July 1st 2011. Justin Bieber is the second most followed Twitter user, with 10,646,695 followers.
7. Most likes on a Facebook item
This Facebook-related record belongs to US rapper Lil Wayne who received 668,198 likes in 24 hours. Lil Wayne achieved the feat after biscuit makers Oreo attempted to break the record the most likes on a Facebook item in 24 hours. They held the record for just five hours before Lil Wayne and his legion of fans took over.
8. Most likes on a Facebook page
Facebook's own product page has the most likes with 47,361,245 as of July 1st 2011. Zynga's Texas Hold'em Poker Facebook page previously held the top spot while the remaining top 5 include official page for rapper Eminem (42.05 million likes), video-sharing site YouTube (40.44 million likes), and pop artist Lady Gaga (39.49 million likes).