title: Rock Rebooted Part 5: Luddites / url: Rock-Rebooted-Part-5-Luddites



Not every musician wants to join the digital revolution. Arguing that social media hurts true creativity, these artists are all holding back the years…


His Royal Purpleness refused to put his album 20Ten on iTunes and hired lawyers to remove every clip of him from YouTube, opining that, “The internet’s completely over… The internet’s like MTV. At one time MTV was hip and suddenly it became outdated.” For good measure, he then added, “Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.” Fair point, mate.


The internet loves little more than buzzing over a hot new band like a sexed-up hornet swarm. Girls are one of the most up-and-coming up-andcomers right now, yet they’ve opted for a name that’s very hard to Google. They’re not the first band to do this – The Muslims and The Middle East being other prime examples, while !!! is actually impossible for technical reasons rather than ones of ubiquity – but they are the first we know to have actually done this on purpose, in some kind of “f*ck search engines” statement. Even searching “Girls (band)” only delivers porn.

John Mayer

Hugely successful, Lego-haired, American blues/ pop man Mayer at one point had over four million Twitter followers. Then he ditched them. Why? “You’re coming up with 140-character zingers,” he said, “and the song is still four minutes long… I realised about a year ago that I couldn’t have a complete thought anymore. I was a tweetaholic… It started to make my mind smaller and smaller and smaller. I couldn’t write a song.”

PJ Harvey

She lives on an isolated cliff in Dorset, records in a scout hut and writes incredible songs about historic battles, sometimes with medieval instruments. It’s not entirely a surprise that the brilliant PJ isn’t into iPads. Hilariously, her technophobia led to @pjharvey AKA Philip John Harvey, a computer software developer from Newcastle, being bombarded with love/hate messages after the singer-songwriter won the Mercury Prize. “I’m not her,” he told the BBC.