Set to take on Android and iOS, RIM announced this week a slew of new BlackBerry smartphones including the BlackBerry Torch 9810, which come packing its BlackBerry OS 7 operating system.
Hoping to shake off that 'business' phone tag, OS 7 brings a host new features to make your smartphone feel, well, a little smarter.
To find out what you can look forward to, read on for snapshot look at the best BlackBerry OS 7 features you need to know about.
BlackBerry claims that OS 7 browsing is 40% faster than BlackBerry 6 smartphones and 100% faster than BlackBerry 5 smartphones. This is made possible by the new hardware which includes a new processor and an advanced WebKit browser engine.
2/ Liquid Graphics Interface
Helping to create a more multimedia-friendly interface, the new Liquid Graphics technology will deliver high resolution displays, slicker graphics and a more responsive touchscreen.
3/ BlackBerry Balance
Ideal if you want to keep work and personal life separate, the new function will create two individual streams of content all on the one device.
Like Apple's iOS operating system, OS 7 will have greater support for HTML5 which should in turn help to create more impressive gaming and video experiences on your BlackBerry device.
5/ BlackBerry Messenger 6
Following on from the success of its popular predecessor, the all new BBM will be integrated into OS 7, bringing real-time communication integrated into a range of new apps.
6/ Social Feeds 2.0
Keep on top of all your multimedia consumption with the new social feed which lets you view all your media, podcasts and favourites all in one place.
7/ Facebook 2.0
The Facebook BlackBerry app now includes Facebook chat and perhaps more importantly, BBM integration making it an even easier way to stay in touch.
8/ Free work applications
OS 7 handsets will now come installed with the premium version of Documents To Go and a PDF ensuring your 'Berry is still a great place to get some work done while you're away from the office.
9/ BlackBerry Protect
Keep your contacts and personal data secure in the cloud with the BlackBerry Protect service that also comes pre-installed on OS 7 devices.
10/ Universal Search Capability
The new search tool now supports voice search activation letting you speak into the device to start a new web search.
BlackBerry Torch 9810 and BlackBerry Torch 9860 video
BlackBerry OS 7 video
Source: T3 video