As more rumours swirl around in cyberspace, talk of a Kindle smartphone refuses to go away. Having already unleashed its family of Kindle Fire tablets, we begin to build a case for the Amazon smartphone and why it could be a success if the online retail giant do officially unveil one in the near future.
Free 3G phone
As we’ve already seen with the Kindle, Amazon has offered free 3G to download books and search the web (however the latter has since been capped), and as it uses the same signal technology as smartphones the prospect of a handset that could make free 3G phone calls could have potential. It might not be as straightforward as that of course, but having already established a relationship with local network providers through its 3G Kindle service, there is every possibility the same could be done for a phone.
If there's one thing that Amazon definitely has covered it's content. Amazon CEO Jeff Bezos made an interesting comment in his Kindle and Kindle Fire HD press conference last year referring to the company's Android tablet as more of a 'service' than a 'gadget' and that perhaps has a lot to do with its pretty comprehensive content ecosystem. Having recently added audiobooks to its library of movies, songs, apps, games, books and more, an Amazon smartphone could have the kind of media consuming credentials to rival the iPhone, Android smartphones and Windows Phone 8 handsets.
Tapping into the Apple supply chain
Now if you are in the business of trying to make a reasonably successful smartphone, it’s not necessarily a bad move to take some inspiration from the iPhone-makers. If rumours from earlier are to be believed, Amazon has been working with Apple supplier Foxconn to help bring its smartphone to life. Further reports suggest it's trying to cover its back by picking up the appropriate patents relating to wireless technologies to ensure we don’t have another Apple versus Samsung court room battle on our hands.
In Amazon we trust
One of the most interesting aspects to come out of the Amazon Kindle Fire HD announcement last year was the company’s approach to selling its tablet device as a family-friendly device and building upon the trust it has already acquired from its online shopping success, this could well apply to any future smartphone release. By following a similar regulation process to Apple with regards to authorising apps for its AppStore, the company has already taken steps to keep its mobile presence secure and could prove key to convincing potential customers that an Amazon smartphone will be secure and safe to use.
Just as Amazon have been able to place an affordable price sticker on the original Kindle Fire and the new Kindle Fire HD, the same could similarly be applied to a phone with the emphasis to make money from content available through the device which as we have mentioned above is already quite expansive. Amazon’s online shopping expertise could also come in handy if it pushed the idea of an intuitive and secure mobile shopping experience.
One thing Amazon will have to get right…
It’s one thing having all of this content, and being able to sell it all at a wallet-friendly price, but convincing the Apple fanboy that he should swap his iPhone for an Amazon smartphone won’t be easy. Amazon will surely have to come up with something more inspirational and sexy in the design department judging from its existing tablet offerings. Just as long as it doesn’t ‘borrow’ any of those Apple curves…