Before we could lock eyes on the Kindle Fire in all its glorious wonder, Amazon CEO Jeff Bezos built up the anticipation for the Android tablet device nicely by serving up a few little hardware suprises.
Helping you catch up on all the Kindle Fire details and the announcements that Kindle fans will be keen to find out about, see below for our Amazon press conference round-up.
Amazon Kindle Fire launches as 7-inch Android tablet
It's the big announcement of the day and you get all the details here
Amazon Kindle Fire: Features and specs you need to know
Everything you need to know about the 7-inch Amazon tablet
Amazon Kindle Touch and Kindle Touch 3G announced
Touchscreen Kindle e-reader announced with a sub $100 price tag
New 6-inch Amazon Kindle officially launched
The current Kindle gets a makeover and bag of new features
Amazon Kindle Fire versus Apple iPad 2
It's a specs showdown against the tablet the Fire needs to beat
Amazon Kindle Fire: Reaction
We find out what the industry has to say about the new Amazon tablet
T3 Poll: Will the Amazon Kindle Fire outsell the iPad 2?
It's the question everyone is going to ask. Have your say....
Amazon Kindle 3 Tips and tricks video