3D: How to make it work - The solution
You see? The trick with 3D is to look at it from the right angle, with compatible spectacles on – in this case, rose-tinted ones. If the less hacky end of Hollywood’s directorial elite, plus a smattering of European and World cinema auteurs, are beginning to embrace the format, while new technologies queue up to improve the visual experience, suddenly the medium’s future looks altogether brighter.
“The important thing is to make sure that we have great artists and great directors who understand how to use the process, in charge of 3D,” continues Hewitt. “That’s happening now, so I think this slight 3D backlash we’ve seen this summer will subside.
“When 3D is used as an immersive experience to make the world of the movie deeper and to improve the emotional impact of the movie, it’s hugely effective.”
In the home, optimists and evangelists are convinced 3D will be the norm within a decade. As with the film industry, the existence of 3D content on the box isn’t just dependant on whether audiences want it, but on whether it is cost-efficient to create. Shooting in 3D currently costs Sky, for instance, a fortune, with a different set-up for a Premier League game required as well as the standard 2D rig.
Brian Lenz, Sky’s head of 3D technologies, says: “The cost of 3D equipment is going down rapidly, but the real breakthrough, the thing we continue to play with, is how do we move to the point where we can get 2D and 3D out of the same production?”
Sky’s vision doesn’t end there, though. “Where we are now is creating the longterm demand for 3D,” Lenz says. “This is the beginning of a ten-year journey that’s going to culminate in glasses-free 3D on the TV.” The BBC’s Danielle Nagler adds: “If glassesfree displays become available, everything could change again.”
Success breeds success. Three years ago, there was next to nothing to watch in hi-def. Now, you probably feel irked at having to watch anything in standard-def. The same could happen for home 3D. As more content, of higher quality, begins to flow our way, we’ll become more accepting of the form as something more than a gimmick, or being for one-off events only.
That way, when glasses-free 3D finally hits, it’ll just be the final piece in the jigsaw. You’ll know the third dimension is truly accepted not when you see the Olympics in 3D, but when you find yourself watching EastEnders in it.