Sony Eco Bravias lead the green TV brigade at CES 2009

Posted by Jim Hill on Thu 8 Jan 2009

Eco-friendly viewing by recycling old tellies

All of the big electronics brands at CES have been keen to talk about their environment friendly policies. Short of coming on stage with tie-die t-shirts and save the wale banners, Toshiba, Samsung, LG and Panasonic have all been quick to flex their green credentials in their keynotes.

Toshiba’s ‘full power down’ function introduced last year turned out to be an on/off switch at the bottom of the TV, hardly a green revolution, but it went further this year with energy saving production across the board.

Samsung announced an impressive 40% drop in energy consumption by its latest and flashiest LED TVs. The new panel technology requires far less electricity than regular LCD TVs and could show the way forward for flatpanel TV production.

Sony’s tree-hugging policies proved the most convincing though. Stan Glasgow, Sony Electronics President, reminded us that it was his company that pioneered the recycling of electronics initiative that has been copied by other brands and went on to unveil an entire range of six TVs that have been developed for their eco features.

Sony’s eco-Bravia TVs use 40% less power than anything else and use less harmful material in their production. The KDL-52VE5 for example, even manages to consume zero Watts when in standby. We think this is a step in the right direction for all electronics manufacturers. Bravo Bravia!

Link: Sony

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